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​New name for Corporate Communication

​New name for Corporate Communication

Corporate Communication and Marketing Division / Afdeling Korporatiewe Kommunikasie en Bemarking
21 August 2020

Along with the appointment of a new senior director at the beginning of August 2020 the Corporate Communication Division has had a name change and also added another functional entity.

Ms Christelle Feyt was appointed Senior Director: Corporate Communication and Marketing through a process of direct recruitment. Student Recruitment and Career Counselling have been incorporated into the division. The Corporate Communication and Marketing Division will consolidate student recruitment for all levels of study (undergraduate, postgraduate and international) in addition to its communication and marketing functions.

The extended division will remain within the responsibility centre (RC) for Strategy and Internationalisation. Corporate Communication was transferred to this RC in April 2019.

Before joining Stellenbosch University in 2013, Ms Feyt gained twelve years' experience in higher education marketing at Nelson Mandela University, where she was the head of marketing and student recruitment.

“Stellenbosch University is deemded as one of the excellent universities in South Africa and is also recognised worldwide for its exceptional research outputs in the higher education arena. It is, however, also true that the reputation of the University bears markers of a tragic political history of exclusion in this country.  It is therefore essential that SU, now and in the future, should focus on impact that will really make a difference in terms of redress and reconciliation, and that we should build our position and reputation as first choice university around these imperatives.  The objective of corporate communication and marketing really is to communicate world-wide, tangible proof of our committment to our new vision and mission."