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USB community in shock after death of Dr Kobus Serfontein

USB community in shock after death of Dr Kobus Serfontein

USB Marketing and Stakeholder Relations
05 April 2016

​Last week, the Director of USB, Prof Piet Naudé, announced the sudden death of Dr Kobus Serfontein, head of Leadership Studies at USB. Dr Serfontein passed away on Wednesday afternoon, 30 March.

Dr Serfontein joined the USB formally in January 2015, but he has been involved with the Business School and with USB Executive Development (USB-ED) over the past 15 years.

Dr Serfontein was responsible for the Leadership Development track on the MBA and was head of the Postgraduate Diploma in Leadership Development. He also lectured at the Goethe Business School at the University of Frankfurt in Germany and at the Prince Sultan University in Saudi-Arabia.

He held a PhD in Business Management. Prior to joining USB, he was Chief Executive: Group Human Resources of the PSG Konsult Group. Before that, he was head of Human Resources at Woolworths International & Franchise.

Prof Piet Naudé conveyed his condolences to Dr Serfontein's family on behalf of students, staff, alumni and business friends of USB.

  • Memorial service at Stellenbosch Golf Club House: Thursday, 7 April 2016 at 11:00
  • Short ceremony at USB, Room 2059: Friday, 8 April 2016 from 13:00 till 13:30