Postgraduate Diploma in Marketing
The Postgraduate Diploma in Marketing offers students with an acceptable Bachelor's degree (also from other fields than economic sciences) the opportunity to specialise in marketing. It is a one year, full-time programme, offering lectures in the evening.
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Programme overview
More information
When applying
Please note that selection for postgraduate programmes is highly competitive. Meeting the minimum admission requirements does not guarantee admission to the programme.
Minimum admission requirements
Admission requirements
Any acceptable bachelor’s degree obtained in a field other than marketing.
The field of marketing includes the following disciplines at bachelor’s level: marketing, consumer behaviour, retail management, marketing communication and services marketing.
An average final mark of at least 55% for all major final-year modules of the bachelor’s degree.
Further requirements
You must attend a compulsory orientation programme during the week(s) before the official academic programme starts.
You must submit a letter of motivation to the Department of Business Management.
You may not be enrolled for any other degree or diploma programme at Stellenbosch University or any other institution at the time.
Selection
The number of students selected will be influenced by, among other things, staff capacity and the availability of resources within the Department, as well as academic merit and University transformation objectives. As staff capacity and resources may fluctuate from year to year, the number of students selected can also differ from year to year.
Should the applicants who meet the admission requirement exceed the capacity of the Department, the criteria of the admission requirements will be used to rank the applicants in order of suitability, and to finalise the list of selected applicants.
Supporting application documents
Motivational letter
One-page document explaining what factors are motivating you to apply for the specific programme(s) and describing what makes you a suitable candidate.
Document placeholder name on application portal:
Motivational letter / Essay
Programme structure
Programme content
You must earn a total of at least 120 credits for this programme.
All modules are compulsory.
10532 Brand Management 719 (10)
59625 Consumer Behaviour 715 (7)
14375 Digital Marketing 746 (5)
11157 Financial Methods 717 (5)
10538 Industrial Marketing 718 (5)
14376 Integrated Marketing Communication 716 (10)
60801 Introduction to Marketing 714 (13)
10400 Marketing Plan 750 (20)
10399 Marketing Research 745 (15)
65641 Retail Management 749 (10)
10423 Services Marketing 748 (10)
10709 Strategic Marketing 747 (10)