Bachelor of Commerce Honours in Business Management: Focal Area in Marketing Management

Admission requirements
Applicants are considered for admission to one of four focal areas for the one-year BComHons (Business Management) programmes (full-time) if they:
• Are in possession of a BCom, BA or BAgricAdmin degree (NQF level 7) from this university, or a similar commerce-related Bachelor’s degree (NQF level 7) that has been approved by Senate.
• Obtained a Mathematics mark in the National Senior Certificate (Grade 12) of at least 60% or passed a university-accredited mathematical module approved by the Department of Business Management.
• Achieved an average final mark of at least 60% for all the prescribed third-year modules (NQF level 7) from the respective focal areas offered by the Department of Business Management or an equivalent from another university (see Annexure B of the Faculty Yearbook and the departmental brochure on the Department of Business Management’s website, for more details).
• Have passed a research methodology module (e.g. Marketing Research 344 or Financial Management 352, in the case of Stellenbosch University applicants) or a similar module of at least 12 credits approved by the Department of Business Management. Applications for BComHons (Business Management): Specialisation in Financial Analysis are exempted from this requirement.
• Have earned a final mark of at least 50% in one of the following:
o Statistics and Data Science 188(18) or
o Statistical Methods 176(18) or Economic and Management Sciences 118
o Introduction to Statistics 186(18) or
o Probability Theory and Statistics 114(16) or 144(16) and Theory of Interest 152(6) or
o A similar Statistics module(s) from another university as approved by the Department of Business Management

Further requirement
If you are admitted, you must attend a compulsory orientation programme during the week before the official academic programme starts.

Selection
The number of students selected will be influenced by, among other things, staff capacity and the availability of resources within the Department, as well as academic merit and University transformation objectives. As staff capacity and resources may fluctuate from year to year, the number of students selected can also differ from year to year.

Should the applicants who meet the admission requirements exceed the capacity of the Department, the criteria of the admission requirements will be used to rank the applicants in order of suitability, and to finalise the list of selected applicants.

Programme structure
The Department of Business Management will allocate all applications for this programme to one of the following focal areas:
• BComHons (Business Management): Specialisation in Financial Management
• BComHons (Business Management): Specialisation in Marketing Management
• BComHons (Business Management): Specialisation in Strategy and Innovation
For more information, download the honours brochure from the Department’s website.

Programme content
You must earn a total of at least 120 credits for this programme.
You must earn at least 84 of your credits in subjects that are offered by the Department of Business Management.
You may earn a maximum of 36 credits by way of advanced study in the following departments (the Chairperson of the Department of Business Management and the respective departments must decide the credit values of such study beforehand):
• Accounting
• Agricultural Economics
• Economics
• Stellenbosch Business School
• Industrial Psychology
• Logistics
• Statistics and Actuarial Science

Alternatively, you may earn a maximum of 36 credits either by way of modules from another faculty at Stellenbosch University or by way of modules from another university, according to the existing exchange agreements of Stellenbosch University with the other university. Consult the Chairperson of the Department
of Business Management if you want to exercise one of these two options.

Compulsory modules for Focal Area in Marketing Management (84 credits)
62138 Advanced Marketing Communication 712 (18)
11149 Advanced Marketing Management* 741 (18)
10399 Advanced Marketing Research*747 (18)
12952 Research Assignment: Business Management* 743 (30)

Elective modules (36 credits)
11151 Advanced Strategic Management 742 (18)
13694 Capita Selecta: Financial and Investment Management* 771 (18)
13695 Capita Selecta: Marketing Management* 771 (18)
65226 Corporate Venturing 711 (18)
71045 Corporate Sustainability and Responsible Business Management* 713 (18)
11141 Financial Derivative Instruments* 711 (18)
51047 Financial Management 713 (18)
12234 Fixed Interest Rate Security Portfolio Management 717 (18)
11147 Fixed Interest Securities 717 (18)
11155 International Business 744 (18)
59595 International Marketing 713 (18)
71046 Introduction to Qualitative Research* 743 (18)
65196 Managing Innovation and Breakthrough Ideas 711 (18)
65234 Organisational Diagnosis and Mentoring 711 (18)
11144 Portfolio Management* 745 (18)
44024 Property Investment and Finance* 746 (18)
11268 Value-based Financial Management* 771 (18)
* Modules marked with an asterisk (*) are not available to international students