Bachelor of Commerce Honours in Business Management: Focal Area in Marketing Management

Admission requirements
Applicants are considered for admission to one of four focal areas for the one-year BComHons (Business Management) programmes (full-time) if they:
• Are in possession of a BCom, BA or BAgricAdmin degree (NQF level 7) from this university, or a similar commerce-related Bachelor’s degree (NQF level 7) that has been approved by Senate.
• Obtained a Mathematics mark in the National Senior Certificate (Grade 12) of at least 60% or passed a university-accredited mathematical module approved by the Department of Business Management.
• Achieved an average final mark of at least 60% for all the prescribed third-year modules (NQF level 7) from the respective focal areas offered by the Department of Business Management or an equivalent from another university (see Annexure B of the Faculty Yearbook and the departmental brochure on the Department of Business Management’s website, for more details).
• Have passed a research methodology module (e.g. Marketing Research 344 or Financial Management 352, in the case of Stellenbosch University applicants) or a similar module of at least 12 credits approved by the Department of Business Management. Applications for BComHons (Business Management): Specialisation in Financial Analysis are exempted from this requirement.
• Have earned a final mark of at least 50% in one of the following:
o Statistics and Data Science 188(18) or
o Statistical Methods 176(18) or Economic and Management Sciences 118
o Introduction to Statistics 186(18) or
o Probability Theory and Statistics 114(16) or 144(16) and Theory of Interest 152(6) or
o A similar Statistics module(s) from another university as approved by the Department of Business Management

Further requirement
If you are admitted, you must attend a compulsory orientation programme during the week before the official academic programme starts.

Selection
The number of students selected will be influenced by, among other things, staff capacity and the availability of resources within the Department, as well as academic merit and University transformation objectives. As staff capacity and resources may fluctuate from year to year, the number of students selected can also differ from year to year.

Should the applicants who meet the admission requirements exceed the capacity of the Department, the criteria of the admission requirements will be used to rank the applicants in order of suitability, and to finalise the list of selected applicants.

Programme structure
The Department of Business Management will allocate all applications for this programme to one of the following focal areas:
• BComHons (Business Management): Specialisation in Financial Analysis
• BComHons (Business Management): Specialisation in Financial Management
• BComHons (Business Management): Specialisation in Marketing Management
• BComHons (Business Management): Specialisation in Strategy and Innovation

For more information, download the honours brochure from the Department’s website.

Programme content
You must earn a total of at least 120 credits for this programme.
Compulsory modules (84 credits)
Code | Module | Credits | Module Name | Semester
62138 712 18 Advanced Marketing Communication 2
11149 741 18 Advanced Marketing Management* 2
10399 747 18 Advanced Marketing Research* 1
12952 743 30 Research Assignment: Business Management* # Both
# This module is a prerequisite for Business Management 879.

Elective modules (36 credits)
Code | Module | Credits | Module Name | Semester
11151 742 18 Advanced Strategic Management 1
13694 771 18 Capita Selecta: Financial and Investment Management* 2
13695 771 18 Capita Selecta: Marketing Management* Both
65226 711 18 Corporate Venturing 1
71045 713 18 Corporate Sustainability and Responsible Business Management* 1
11141 711 18 Financial Derivative Instruments* 2
51047 713 18 Financial Management 1
12234 717 9 Fixed Interest Rate Security Portfolio Management 2
11147 717 9 Fixed Interest Securities 2
11155 744 18 International Business 2
59595 713 18 International Marketing 1
71046 743 18 Introduction to Qualitative Research* 1
65196 711 18 Managing Innovation and Breakthrough Ideas 1
65234 711 18 Organisational Diagnosis and Mentoring 2
11144 745 18 Portfolio Management* 1
44024 746 18 Property Investment and Finance* 1
11268 771 18 Value-based Financial Management* 1

* Modules marked with an asterisk (*) are not available to international students

And/or
Any elective module(s) to a maximum of 36 credits from:
• another department in any faculty within Stellenbosch University, or
• from another university, according to the existing exchange agreements with Stellenbosch University.

Consult the Chair of the Department Business Management for more information.