Brand Identity
Your guide to applying the Stellenbosch University brand.
Implementing the Stellenbosch University Brand
This page provides guidance on how to implement Stellenbosch University’s visual identity and communicate our brand positioning in everyday messaging.
Our brand manual offers a practical overview of the defining elements of the Stellenbosch University brand, including our brand positioning, tone of voice, and visual communication standards.
Helping you navigate our brand
When creating content or messaging for the University, use the following sections of the Brand Manual as your guide:
Brand Positioning
Understand what Stellenbosch University stands for and how to express this consistently through tone, style, and message.
Visual Communication
Learn how to correctly apply SU’s logo, colour palette, typography, slogan, and brand graphics to maintain a cohesive institutional identity.
I would like to …
get branded items produced.
Guidelines for creating merchandise or physical products using Stellenbosch University’s name or logos.
Click here.
use the Canva templates.
Editable DIY Canva templates for digital use with institutional and faculty branding.
Click here.
download the stationery templates.
Download stationery templates such as letterheads, memos and cover page files.
Click here.
download a presentation template.
Download presentation templates such as PowerPoint and LaTeX.
Click here.
request design advice and brand guidance.
Get in touch with the Branding team for assistance with your questions and guidance to brand-aligned collateral.
Click here.
use University images in collateral.
Browse a library of brand-approved images that capture the essence of our Matie spirit and campus life.
Click here.
Internal stakeholders can access additional resources and templates via the Brand Intranet Page (SU login required).
For external requests, email [email protected].
Questions?
If you need further guidance or have questions about applying our brand, please complete this form.
For third-party requests or queries regarding the use of Stellenbosch University’s name or trademarks, please consult the Trade Mark Office.
Rebranding Stellenbosch University
Learn more about our journey toward a unified, university-led brand identity. Read more about the rebranding initiative.